White Primer Paint
From $42.00
White Primer Paint is a high-performance, fast-drying, water-based primer. Specially formulated to work as a base for all Smarter Surfaces products.
Commercial grade
Water Based
Fast-Drying
Superior Adhesion
- Non-flammable formula, safe for indoor application
- Bonds effortlessly to deliver a smooth, even finish
- Suitable across plaster, wood, metal, glass, plastic, composites, tiles, and ceramics
- Eco-Friendly: low VOC, isocyanate-free, and solvent-free
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Why Choose White Primer Paint
Matte-finish white primer delivers maximum adhesion. It creates an ideal foundation and smooth surface for seamless application.

Smooth & Even Base
Creates a smooth, non-absorbent surface that allows your topcoat to glide on evenly.

Strong Adhesion
Bonds seamlessly to enhance paint grip and extend the lifespan of your finish.

Long-Lasting Results
Minimizes the need for frequent touch-ups, saving you time and maintenance costs.

Easy Application
Quick-drying formula sands and applies with ease for a fast, hassle-free finish.

Safe to Use
Formulated with user safety in mind, free from harmful toxins and tough solvents.
Technical Specifications
VOC
Less than 0.13%
Coverage / Volume
65 sq ft / 25.36 fl oz
Appearance
Viscous, white liquid with a smooth, matte finish.
Viscosity
9-10 poise at 20°C (measured with ICI Rotothinner) for an even, smooth coat.
pH Level
Maintained between 8.4 - 8.6 for optimal compatibility and stability of surfaces.
Density
1.43 (relative to water), guaranteeing excellent coverage.
Performance
- Flammability: Non-flammable - safe for indoor use around people and equipment.Â
- Chemical Stability: Remains stable under normal conditions without hazardous breakdown.
- Solubility: Water-soluble for easy application and cleanup.
- Packaging: Comes in a secure, resealable container to preserve freshness and quality.

Eco-Friendly
Non-toxic and environmentally considerate, thus leaving no harmful residue.

Safety Compliance
Fully complies with Canadian safety standards and has undergone rigorous testing for reliability.

Orders placed before 8:30 am ET (Monday-Friday) are processed the same working day. Orders placed after this time or during weekends will be processed on the next working day. Deliveries are handled by trusted third-party couriers, and all delivery times are estimated only.
Estimated Delivery (Working Days)Â
Canada:
- Express Delivery: 24-48 hrs
- Free Shipping on orders over CAD$164: 2-3 working days
View delivery times for other locations.
How to Apply White Primer Paint For Walls
White Primer creates a smooth, uniform base on absorbent surfaces. Priming is an essential first step. It levels the surface and prevents imperfections from showing through your final finish.

Step 1 - Surface Prep
Ensure the surface is clean, dry, smooth, and free from dust, grease, or imperfections.

Step 2 - Apply First Coat
Using a quality roller or brush, apply an even layer of primer and allow it to dry thoroughly.

Step 3 - Sand Surface
Lightly sand the dried primer to achieve a silky-smooth finish.

Step 4 - Second Coat
Apply a second coat, repeating the light sanding process if needed for an ultra-refined base.
Note
When working with new wood or fresh plaster, additional coats and extra sanding may be required to achieve the perfect result.
FAQ's
General Product Questions
Why should we use primer paint?
White Primer paint for walls improves the adhesion of top coats, thereby increasing their durability while also prepping the surface for speciality finishes and minimizing potential performance issues with the top coats.
What kinds of material can I apply this to?
White Primer is quite versatile in its application and is compatible with various materials including drywall, plaster, wood, glass and similar absorbent surfaces or ones with low surface tension.
What kind of roller cover should I use?
For an even application of the White Primer, especially when preparing surfaces for specialty coatings like whiteboard or magnetic finishes, use a high-quality foam or mohair roller. Larger rollers can also be used for bigger surfaces. However, if you are using a mohair roller, then please ensure to remove all loose fibres before the application process for obtaining the best results.
What is a suitable surface where it can be used?
White primer wall paint is quite adaptable in application and can be used on a variety of materials, including drywall, plaster, wood, glass, and other similar absorbent surfaces or those with low surface tension.
Which type of roller cover should we use?
For a consistent application of the White Primer, particularly when prepping surfaces for speciality coatings like whiteboard or magnetic finishes, use a high-quality mohair roller or foam. Larger rollers are also suitable for bigger areas. However, if opting for a mohair roller, be sure to remove any loose fibers before the application for optimal results.
Application & Usage
How many primer coats are required?
The number of primer coats needed varies based on the surface material and its condition. Generally, two coats are suggested to create a non-absorbent, smooth base. Surfaces like new wood or plaster may need more coats and sanding for a perfect finish, especially when being prepared for special coatings such as whiteboard or magnetic paint.
How long does the primer take to dry before painting?
Make sure to let the White Primer dry completely before applying the top coat. This typically takes a few hours, though the duration may vary depending on environmental factors like temperature and humidity. If needed, adding heat to the area will help hasten the drying process.
Surface Prep & Priming
Is sanding necessary after primer?
Sanding after the primer coat is advisable to ensure the surface is smooth and even for the final finish. This step is crucial when applying speciality coatings like whiteboard paint.




